[su_dropcap style=”flat”]H[/su_dropcap]ey, is anyone out there? Remember me? I’ll admit that I haven’t shown G&G much love over the past several months…er…years. So I wouldn’t be surprised if I turn out to be the only one to read this post.
I haven’t felt fully connected to my beloved blog for quite some time. Some of that disconnect was due to the demise of my 2012 15″ MacBook Pro last year. Some was due to lack of personal time. Some likely due to comparing my humble little blog to that of the “big bloggers,” who have amazing, custom-designed blogs, stunning photography, and all kinds of newness to share on the regular. All of which, I have not.
Also, I grew up. I started this blog in my 30s, at a different stage of life. Now I’m on the backside of my 40s — and while I still appreciate unique style, designer accessories, and quality staples — I am not the same woman who started this blog all those years ago. I may share the occasional #OOTD on Instagram, but I’m not interested in sharing my personal fashion purchases day in and day out. (Plus, I don’t purchase a quarter of what I used to back then.) I have fallen a little out of love with the fashion scene and fashion magazines, the latter I loved so fervently in my younger years, but now have so little editorial content, and even less inspirational editorial content.
Then there’s the consumption. The eye-bleedingly, conspicuous consumption. I have never been an over-the-top kind of shopper, yet I do see the value in investing in a high-quality handbag that you will enjoy for years to come. But after witnessing so many women dropping $5K on a new bag every month, and $15K+ on a bag (in a color they don’t really even want) just to stay relevant in the “luxe community,” hoping one day they’ll get “the call” to fetch some coveted, waitlisted item…let’s just say that’s not how I roll. It has actually turned me off some brands and items because of the gross excess and shocking ubiquitousness of them, even with such high price tags.
I’ve noticed that these women also rarely find contentment once they’ve acquired that Holy Grail, five-figure bag. Quite the opposite. It usually marks the beginning of a new obsession with acquiring even more stratospherically-priced material goods. From my perspective, these kinds of wildly extravagant purchases, often made initially to mark a life milestone, no longer seem to originate from a place of gratitude, but a place of greed.
$30k and up a year spent on handbags? Seriously? I can think of dozens of ways to spend that money more prudently, more satisfyingly, more wisely, without any of it being spent on me.
But I digress.
Finally, my single, regular advertiser pulled the plug. To be honest, I was waiting for the axe to swing sooner, really…I can hardly blame them since G&G is definitely not what it used to be, and I have not kept up the pace. I appreciate the many years of support, and I kind of figured once they left, I’d quietly fold the blog and no one would likely notice or even care.
Except for me.
I realized I’d notice. That a little part of me would die with the blog, even if I hadn’t truly enjoyed blogging for several years. I wasn’t ready for that.
So here’s what I did instead: I remembered why I started this blog in the first place. Way back in 2006, when G&G was born, there were no sponsors or influencers; there was no revenue, no Instagram, no goal other than to share a little of yourself with maybe three likeminded people. I started it to have a creative outlet. To write.
And I remembered what I used to call myself, earlier in my career.
Over time, the affiliate links creeped in (hey, you can make money at this!) and sponsors needed a dedicated 300-pixel ad space; I often felt pressured to publish not because I wanted to, but because I had to to keep up my end of the bargain. I remembered what it was like back then, before the affiliate links and the obligations, and it was this: Simple. Honest. Real. Unaffiliated. Me.
So, instead of killing my blog, I decided to resurrect it. To commit to it and myself. Because now I don’t need ad space. I don’t need a rates page for advertisers. I don’t have to post about sales or shows or anything that I don’t find worthy; I can just focus on what resonates with me, now, in a single, gloriously full-width page. And while I am still beyond grateful for the wonderful friendships and relationships I forged, and the many exciting gifts and opportunities my blog yielded me over these years, there is a certain freedom in coming full circle. Stripping it back to bare bones.
I don’t know about you, readers, but I’ve felt a need to come back to some more meaningful conversation. To ponder something more substantial than the latest trend, to write in proper English, to revel in the written word for a bit, letting it and our imaginations paint the picture for a little while. We all used to do that. Remember?
Now, I might still use an affiliate link here and there. I might still share a beautiful ensemble or praise someone’s style, because I’m still a lover of beauty in all forms. This blog is a reflection of me, which is most assuredly part grit and part glamour.But it feels good to peel back the layers, to pare down to where I started. It’s like a rebirth. And listen, I have learned a lot in the last 13 years, so if there were ever a time in my life to share my experiences, it is now. Because I actually have some.
I hope you’ll come along with me. Stay with me. Stay (at)tuned.